Tuuli-Tytti Koivula
2nd prize – 2019

 
Designers Nest CDW_19A096.JPG
Tuuli-TyttiKoivula1.jpg
Tuuli-TyttiKoivula2.jpg
Tuuli-TyttiKoivula3.jpg
Tuuli-TyttiKoivula4.jpg
Tuuli-TyttiKoivula5.jpg

The jury’s statement:

‘Through well-crafted story-telling and an imaginative sense of narrative, Tuuli-Tytti’s collection tells the story of a creepy grandmother living in a house that is stuck in the ‘60s. Her collection demonstrates different ways of making clothes with many surprising details, framed within a Nabokovian and optimistic mood. With frills, punky rivets, distorted strawberry motifs and plastic trimmings, Tuuli-Tytti translates ugly and rebellious into elegant pop and relevance. Demure, delicate fabrics and lengths cover the body, yet at closer look materials are cleverly repurposed plastic bags that are not trash, but treasured trims and nuanced details. At once a nod to ‘60s utopian Finland and high modernity that resulted in a coherent and wearable collection.’

Instagram